Public Relations & Marketing Consulting

Solutions for the shooting, hunting and outdoor industry.


We develop the game plan that reaches your audience & converts them into loyal customers.

Mar Comm

Through lead generation and strategic messaging your target audience(s) are engaged.

Public Relations

Tactical relationships increase exposure to your products and increase brand awareness..

Media Relations

We coordinate with the influential press members best suited to reach your consumers.


After years of providing marketing and public relations services to a variety of shooting industry manufacturers, Laura Evans founded Silver Bullet Marketing LLC. The firm provides practical, experience-based solutions designed to advance the people, companies, and products that make up the shooting, hunting, and outdoor industry. As a passionate supporter of the Second Amendment, she represents the state of New York as a Delegate for the Second Amendment advocacy group, the DC Project. She is a lifetime member of the NRA and serves on the NRA Women’s Leadership Forum Industry Committee. She spends as much time as possible shooting as well as mentoring young professionals entering the shooting, hunting, and outdoor industry. As a well-respected consultant in the shooting, hunting, and outdoor industry, she belongs to numerous outdoor media associations including the Women’s Outdoor Media Association, the Association of Great Lakes Outdoor Writers, and the Professional Outdoor Media Association.


What our customers say...

Ramiro m. Romani
1791 Gunleather

"From day one, we shared a great rapport with Silver Bullet Marketing. The personal dedication Laura showed to 1791 Gunleather and building awareness for our brand was impressive. She over-delivered by creating strategic partnerships for us that continue to deliver value, and, we really appreciate her enthusiasm for our industry.”

Shaylene Keiner
Headhunters NW

"For years, Silver Bullet Marketing has helped us with marketing strategy and collateral. Each time we collaborate on a project I think to myself, 'Laura has outdone herself again,' and then, every subsequent piece is more impressive than the last. Silver Bullet Marketing takes the time to understand our mission and audience and ensures every piece reflects that 'our purpose is to serve.'  They offer creative and cost-effective ways for us to communicate with authenticity to our intended audience."

Kristen Coss
Dir. of Marketing
Pyramyd Air

"Laura stepped in to help our copywriting efforts for Pyramyd Air in the summer of 2015, but quickly turned into a valuable resource to assist in public relations and media relations efforts during her tenure with us. Her wealth of knowledge about the airgun/firearm industry in general, coupled with her extensive network of industry connections, furthered our successes with multiple product releases. I consider her a valuable resource that I contact, even to this day, just to get her input and feedback. Energetic, proactive, results oriented - can't say enough good things about her work."

Kevin Reese
Senior Media Relations

"Laura is a shining star among marketing experts and an absolute pleasure to work with. She is the consummate professional - attentive, flexible, knowledgeable and keenly aware of what works for her brand. She is a listen first, action second visionary and spot-on marketer with firm grasps on future-trends, solid communications and cutting edge marketing techniques; she remains a half-step ahead of competitor marketing efforts... and does so seemingly effortlessly."

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